We can only act independently if we think independently, and this mantra is equally valid for individuals and companies alike. But, it is important to remember that freedom can also mean operating within certain limits with distinct rules and a clear objective in mind.

Innovations can be defined as notable improvements that offer some kind of benefit. The term itself encompasses not only the invention and development of new products, but also their implementation/application.

Leadership is relevant both to those who are manufacturing the product and also to the companies who are suggesting the application & set standards on the world market.